Day 3: Blogging with a Purpose: Why I'm Going Cruelty-Free.

10:17 PM

When I started my first blog a few years ago, it was meant to be a catch-all for things that interested me, but because the posts that garnered the most feedback were beauty-centric, it quickly morphed into a beauty blog. That’s all well and good, but beauty blogs are a dime a dozen. Mine was… I’ll just say it — stilted and insincere. I never lied, but there were occasions when I reviewed a product simply because I received it for free and thought, “Hey, this is cool! I like free things!” 

Let’s be real, who doesn’t like freebies?

But on the whole, my blog was directionless, and my writing smacked of my years spent as a journalism major. Which is fine! I’m definitely not knocking that writing style, but my personal ethos when it comes to blogging has shifted. I’ve come to value transparency over finding ways to couch “this product is a piece of shit” in prettier, more corporation-friendly terms. And lately, my stance on beauty has changed drastically. 
Before I start to sound preachy, let me just say that I’m not going to turn into the kind of bitch who yells at people because their favorite lipstick is from such-and-such a brand. I won’t bully someone for proudly carrying their Saint Laurent handbag. This is my personal opinion, and while I would love for everyone to jump on the bandwagon with me, I know that’s not going to happen. I also know that, because of my rosacea and cystic acne, there are certain products I have to use. Can you guess what I’m about to say? Probably…

The beauty products featured on my blog are going to be about 90% cruelty-free. Here’s why. 

The other day I applied my eyeshadow, a beautiful new L’Oréal palette called Snooze Addict, and was extremely pleased with the colors. The formulation was buttery and smooth, and they lasted really well. The problem came about three hours later when my eyelids began to itch. There was no redness or burning, just a slight itching. I removed my makeup as soon as I got home, and there were no other problems. 

Perplexed, I took to Google to look up the ingredients on the brand’s website, hoping to discover the ingredient that might cause the itching sensation. After about an hour, I found myself reading their Frequently Asked Questions, and one of the most frequently asked was “do you test on animals?” The brand states they no longer test on animals or have another party test on their behalf… except in cases where it’s required. It got me wondering, “exactly what kinds of tests do they do on animals?”
This led me down the rabbit hole, and I was sickened by the videos and photographs I saw. How did I not know about this before? I’ve been a vegetarian for over half my life, yet I somehow didn’t know what went on in cosmetic laboratories. Or maybe I just didn’t want to know. That’s when I realized this is my circus, these are my monkeys, and I’ve been financially supporting the brands that experiment on them. 

Am I going to throw out every single product I own that was tested on animals? No, because there’s no point in wasting money, but those brands will never receive another cent from me. So from now on, unless it was already purchased/sent to be for review before this week, all products you see here will be cruelty-free, and I will label anything that’s not so you’ll know that I am not recommending you purchase that brand. I just happen to have that particular product and am using it because the damage has already been done. That being said, if I’m using a brand that tests on animals that is a good product despite that one huge drawback, I’ll be honest and say it’s a good product because not everyone exclusively buys CF brands. 
I started blogging with the idea that I had something of value to say, that there was some niche I could reach, that I could help people. Now I genuinely feel like I can. I have acne, rosacea, and pale, oily skin, and I am on a mission to find cruelty-free brands that will suit me. I can’t be the only one. 

So here’s to being as cruelty-free as possible and looking awesome while doing it!

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  1. Use my email address to contact me and I'll send you several resources. Marco


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